Teens Against Distracted Driving Campaign

Posted on Jan 21, 2011

Roswold Foundation for Injured Children and Roswold Law Group Launch Local TADD Campaign To Raise Awareness of the Dangers of Texting While Driving Amongst Teenagers


March 15, 2010—Kansas City, MO – Roswold Foundation for Injured Children joins forces with Roswold Law Group and Teens Against Distracted Driving (TADD) in a campaign to raise awareness of the dangers of texting while driving. The program is designed to encourage teenagers to not text and drive and to make a pledge that they will refrain from texting while driving and encourage their friends to do the same.

According to a study done at the University of Utah, using a cell phone while driving distracts drivers to the point that it reduces a driver’s reaction time by as much as having a blood alcohol concentration at the legal limit of .08 %. A study by Car & Driver Magazine revealed that texting drivers performed worse on road tests than drunk drivers. The National Highway Traffic Safety Administration (NHTSA) and the Virginia Tech Transportation Institute have reported that almost 80 % of auto accidents and 65 % of near-crashes involved some type of driver inattention.

TADD was created by founder Jason Epstein of Seattle, Washington and a group of attorneys from across the nation, including Roswold Law Group, who see the effects of distracted driving all too often and felt compelled to take action to help spread the word that texting while driving is dangerous and can result in serious injuries and fatalities that could have been easily prevented.

Roswold Foundation for Injured Children and Roswold Law Group are donating 500 silicone bracelets to two local schools, imprinted with “I PLDG 2 NT TXT N DRV.” Students will sign a pledge card when they receive their bracelet promising not to text while driving, which will help raise awareness of this growing phenomenon and serious problem.

We are donating 500 bracelets to Shawnee Mission North High School in Kansas, which they plan to use in connection with their Mock DUI assembly. We are currently accepting nominations for a Missouri high school in the Kansas City metropolitan area.

The schools can decide how they want to use the bracelets. Whether they opt to have a fundraiser and keep 100% of the proceeds or just give the bracelets to the students, our hope is that the students will heed the message. We applaud those who do their part to keep our roads safe for themselves and those around them.

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